Monday, May 31, 2010

New USPS Butterfly Stamps

Our customers like square greeting cards - something about the symmetry of a square makes artwork look very appealing. But the US Postal Service considers square envelopes as "non-machinable" mail and charges a surcharge in postage, and if you send a card without the extra postage, it will come back to you in the mail. Frustrating.
The recent issue of the first USPS Butterfly stamp helps tremendously. Card manufacturers can print a silhouette of a butterfly on their envelopes, and it will alert the customer that this card requires extra postage and they can ask for "the butterfly stamp" at the post office. The postage is currently $.64. If the postage goes up, a different butterfly stamp with the correct amount of postage for a square card will be issued.
At The Pleasure of Your Company, if you buy a square card, no need for a special trip to the post office - we sell the $.64 stamps at the register. Just ask for the butterfly!

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